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I. Enterprise vision: To build the most satisfactory wooden house for customers
II. Enterprise tenet: To make the best quality products and provide the most honest services.
III. Development goal: To go global
IV. Enterprise spirit: Unity and struggle, benevolence and dedication; pioneering and innovation, dare to be the world first.

"Unity" is the basic guiding ideology for the good development of an enterprise. We should create a fair and just good enterprise environment, and form a situation of being of one mind from top to bottom and taking concerted action through communication, coordination and cooperation.

”Struggle”: One must be accurate and efficient in work. When fulfilling a task, we should have the heroic feeling that “one who fails to reach the Great Wall is not a hero”, we should have the heroic spirit that we "don’t bow our head, don’t admit defeat, wipe dry our tears and stick to it". In setting practical stage goals, we should encourage moderate advance and oppose extravagance and exaggeration.

"Benevolence": People have "human nature", the enterprise is composed of people, and naturally possesses human nature. So what is the “nature” of enterprise culture? In fact, the “nature” of enterprise culture is people-oriented. But what is “people-oriented” and “humanized management” on earth?  Through a perfect care system, employees can feel the respect, help and love of the enterprise so that employees love the enterprise, work and home (they take the enterprise as home). Retaining good employees is Fulin’s greatest wealth.